![]() ![]() Above all, “The Seven Year Itch” is classified as a comedy and the title sequence acts as a short and sweet introduction to what is to come. Although I am unsure of exactly what material was used to create these shapes, I assume that they are made of construction paper because it seems as though the shapes were able to be folded and manipulated to create this frisky animation. The sequence feels unique and high-spirited, and yet another thing that contributes to that is the actual shapes themselves. It has an organic feeling, and has a bunch of different shapes and lines around it, almost as if the text was emulating flowers or just nature in general. Playfulness takes a different approach in the typography of this title sequence. I like to think that the use of pink and red signifies the temptation that is a prevalent theme in the movie, and that yellow and orange represent a sense of playfulness. For Sale on 1stDibs - The Seven Year Itch, Unframed Poster, 1964 Original German Plakat (23 X 33 Inches). The colors are all of the same family, reds, oranges, and yellows are used, although beige and pink make an appearance occasionally. The sequence is abstract and is almost reminiscent of Bauhaus or Russian Constructivist design, which greatly influenced Bass. So the title further alludes to the theme of the movie on its own. The phrase “seven-year itch” refers to the tendency of infidelity after seven years of marriage. ![]() And the “t” in the final word “itch” actually “itches” itself, alluding to the title name, and the theme of the movie. One word after the other “The Seven Year Itch” is presented. The Seven Year Itch Poster (27 x 40 Inches - 69cm x 102cm) (1955) Style B reproduction poster print. Then, the door closes as another one opens. As soon as it finds its place it opens like a door revealing the name of the production company. As these shapes move around, the last yellow rectangle acts as a final puzzle piece. It is then followed by multiple other rectangles that go to the beat of the chaotic instrumental music. The title sequence for The Seven Year Itch starts with a single red, vertical rectangle. The classic 1955 Billy Wilder melodramatic sex comedy (written by Wilder and George Axelrod the movie that features the famous scene where Marilyn is standing over the grating as her dress flies up around her legs the entire movie was very sensational in its day) starring Marilyn Monroe, Tom Ewell, Evelyn Keyes, Sonny Tufts, Robert Strauss, O. ![]() The Seven Year Itch’s title sequence was designed by Saul Bass, a famous American graphic designer who won Oscars for films as well as title sequences. ![]()
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